“Spice” – SOME© (2020)

Description

“Spice” – (2020) SOME©
🖼 Original format: 70×100 cm | 27.5×39 in

Description (ENG):
A playful détournement of the Sprite logo becomes Spice: one letter swapped, and the world tilts.
The lemon icon remains, but its meaning mutates — no longer refreshing, but provocative, suggestive of desire, intoxication, or excess.
With a minimal gesture, Spice destabilizes branding itself, exposing how fragile the balance is between product, identity, and imagination.